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ILTM 2021: The International Luxury Travel Market returns to Cannes

The luxury travel industry is all a buzz and so is Cannes as it prepares for one of its favourite trade shows, the International Luxury Travel Market.

ILTM has made Cannes one of its yearly homes, where travel industry professionals gather from all corners of the world. The heads of the finest hotels and resorts, travel companies, tour providers and even the press all gather together in the Palais des Festivals for 4 days of networking, presentations, sharing and business deals.

Small Luxury Hotels of the World, Raffles, Six Senses, InterContinental, Relais & Chateaux… they will all be present with a stand, meeting multiple rendezvous and greeting passers-by. It’s a wonderful environment even to just pass through!

This year, the market will be organsied by theme:

  • health and wellness

  • slow/sustainable/philanthropic travel

  • families and group travel

  • hyper-personalised experiences

  • the evolution of cruise

  • private yachts/jets/villas/residences

  • combining work and travel

As usual, ILTM will kick off with an Opening Forum on the evening of Monday 6th December and end with their famous after show party on 9th December – always held at the Martinez. There is more excitement this year as everyone is excited to finally see each other after the cancellation in 2020.

ILTM organisers shared some poignant comments from members: “our industry needs a proper boost after 18 months of such hard times. It’s not only about building relations with suppliers, but also to catch up with lots of familiar faces to share experiences,” said Mickey Cryef, CEO and Owner, BTS Travel Group in Belgium.

Silvio Rebmann, CEO and Founder of Germany’s Cube Travel GmbH said: “ILTM Cannes always has been the most important date in my trade show calendar and was desperately missed in 2020. I am looking forward so much to re-connecting in person with our partners … after developing a real ‘zoom fatigue’.”

So why is this a favourite trade show for Cannes? Because Cannes is an epicentre of the travel industry and no one understands the effort and energy it takes to provide a luxury experience than the people in the business. Therefore, a certain sense of comradery is felt between the visitors and the service industry – a mutual understanding that doesn’t often happen with the attendees of other shows and festivals!

If you are in the travel industry locally, whether you rent rooms, offer a driving service or run a hotel, make sure to head to Cannes this coming week to mingle with the thousands of travel professionals that will be in town.

More information can be found on the website:


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